Cybersecurity / Managed Detection & Response (MDR)
FortiNexa Security is a cybersecurity company specializing in:
The company primarily targets:
Despite having a technically strong platform, the company struggled to generate qualified inbound pipeline consistently through paid advertising.
Before partnering with Tech Ad, FortiNexa Security faced several growth challenges:
The result was inconsistent lead flow and rising acquisition costs.
Tech Ad developed a full-funnel B2B demand generation strategy focused on enterprise cybersecurity buyers.
We rebuilt the Google Ads account from the ground up using:
We repositioned the ad copy to speak directly to:
We redesigned landing pages to improve trust and conversion rates.
We launched highly targeted LinkedIn campaigns focused on:
Tech Ad implemented:
This allowed optimization toward qualified opportunities rather than low-quality form fills.
| Metric | Before | After | Improvement |
| Monthly Demo Requests | 28 | 88 | +214% |
| Cost Per Qualified Lead | $640 | $285 | -55% |
| Landing Page Conversion Rate | 1.8% | 5.4% | +200% |
| Click-Through Rate | 1.9% | 5.1% | +168% |
| Sales Qualified Opportunities | 11 | 37 | +236% |
| Pipeline Generated | $180K | $1.2M | +567% |
This campaign generated the highest volume of enterprise demo requests by targeting high-intent MDR searches.
A vertical-specific campaign targeting healthcare organizations produced some of the highest-quality leads.
Instead of broad cybersecurity traffic, we focused only on enterprise buyers with strong commercial intent.
Customized messaging improved relevance and conversion rates significantly.
Offline conversion tracking allowed campaigns to optimize toward actual sales opportunities.
The strategy combined:
“Tech Ad completely transformed our paid acquisition strategy. We went from inconsistent lead generation to a scalable enterprise pipeline. Their understanding of B2B cybersecurity marketing and attribution made a massive difference.”
— VP of Growth, FortiNexa Security
Tech Ad helps cybersecurity companies generate:
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Book a strategy consultation with Tech Ad to discover how we can help your cybersecurity company generate more qualified pipeline.
