Finovex is a B2B fintech company offering AI-powered financial operations software for mid-market and enterprise finance teams. Their platform helps CFOs automate accounts payable workflows, reduce reconciliation errors, and improve financial forecasting.
The company had a strong product and sales team, but struggled to generate consistent, high-quality inbound leads from paid advertising.
That’s when they partnered with Tech Ad.
Before working with Tech Ad, Finovex faced several growth bottlenecks:
The company needed a scalable paid acquisition strategy focused on pipeline growth — not vanity metrics.
Tech Ad was hired to:
Tech Ad rebuilt the entire paid media account structure around buyer intent and funnel stages.
New Campaign Segmentation Included:
This created significantly better budget control and audience targeting.
We focused heavily on bottom-of-funnel fintech keywords with strong purchase intent.
Examples Included:
We also built separate campaigns targeting:
Negative keyword architecture was implemented aggressively to eliminate irrelevant traffic.
One of the largest issues was inaccurate reporting.
Tech Ad implemented:
This allowed campaigns to optimize toward qualified pipeline instead of raw lead volume.
Tech Ad launched targeted LinkedIn campaigns focused on:
Audience Layers Included:
Campaigns promoted:
We redesigned the lead generation funnel to improve conversion rates.
Improvements Included:
A/B testing was continuously performed across headlines, forms, and CTA sections.
Metric | Before Tech Ad | After Tech Ad |
Monthly Qualified Leads | 38 | 157 |
Cost Per Qualified Lead | $410 | $162 |
Demo Conversion Rate | 2.1% | 6.8% |
SQL Volume | 14/month | 61/month |
Paid Media Pipeline | $74K | $612K |
CTR | 1.9% | 5.4% |
Landing Page Conversion Rate | 2.7% | 8.1% |
Finovex dramatically increased inbound demand from finance decision-makers while improving lead quality.
Better targeting and conversion optimization significantly reduced acquisition costs.
CRM integrations allowed the sales team to identify which campaigns generated real revenue opportunities.
The new campaign structure provided a predictable framework for scaling paid acquisition globally.
Tech Ad’s fintech marketing approach focused on:
Instead of optimizing for cheap clicks, campaigns were optimized for pipeline quality and sales outcomes.
Tech Ad delivered:
Tech Ad helps fintech companies generate qualified pipeline through data-driven paid advertising strategies designed for scalable growth.
Whether you’re targeting CFOs, finance teams, enterprise buyers, or SaaS decision-makers, Tech Ad builds campaigns focused on revenue — not vanity metrics.
Contact Tech Ad to discuss your lead generation goals today.
