TalentFlow AI is a HR technology company offering AI-powered recruiting and workforce management software for mid-sized and enterprise organizations.
Their platform helps HR teams automate candidate screening, reduce hiring time, and improve workforce analytics across distributed teams.
Services Offered
Target Audience
Before partnering with Tech Ad, TalentFlow AI faced several performance issues with their paid advertising campaigns:
Despite spending over $38,000/month on paid search, pipeline growth had stalled.
Tech Ad rebuilt the entire paid acquisition framework with a focus on high-intent B2B HR software buyers.
We reorganized campaigns based on:
Campaign Segments Included
This allowed for:
Stronger bidding efficiency
Tech Ad eliminated wasteful broad-match traffic and focused on commercial-intent searches such as:
We also implemented:
The previous account had inflated conversion data caused by duplicate tracking events.
Tech Ad rebuilt tracking using:
Tracked Conversion Events
This allowed bidding strategies to optimize toward actual revenue-driving actions instead of low-quality form fills.
We redesigned the campaign landing pages around:
Key Improvements
Tech Ad launched remarketing campaigns targeting:
Remarketing ads highlighted:
Metric | Before Tech Ad | After Tech Ad |
Monthly Demo Requests | 34 | 145 |
Cost Per Demo | $412 | $138 |
Conversion Rate | 1.9% | 6.7% |
Click-Through Rate | 2.4% | 6.1% |
Qualified Lead Rate | 21% | 58% |
Pipeline Revenue | $74K | $418K |
Return on Ad Spend | 1.8x | 6.4x |
Campaign restructuring and intent-focused targeting dramatically improved lead volume.
Removing low-quality traffic significantly reduced wasted spend.
Offline conversion optimization improved lead quality and downstream sales performance.
The new strategy attracted decision-makers from larger organizations instead of unqualified job seekers.
Tech Ad understands complex B2B buying cycles and enterprise lead generation.
Better data allowed Google Ads to optimize toward real revenue outcomes.
Campaigns focused on high-buying-intent HR technology searches.
From search ads to landing pages to remarketing, every stage was optimized for conversions.
“Tech Ad completely transformed our paid acquisition strategy. We went from inconsistent lead quality and rising costs to a scalable demo-generation engine that now drives a major portion of our sales pipeline.”
— VP of Marketing, TalentFlow AI
Tech Ad helps SaaS and technology companies generate qualified pipeline through data-driven PPC campaigns.
Whether you’re an HR software startup or an established enterprise platform, Tech Ad builds scalable PPC systems designed to generate qualified pipeline and measurable revenue growth.
