Nexvora Consulting Group is an enterprise technology consulting firm specializing in:
Their target audience included:
Despite having strong consulting expertise, Nexvora struggled to generate qualified inbound opportunities consistently through paid advertising.
Nexvora came to Tech Ad with several critical marketing issues:
Their existing campaigns generated form submissions, but most leads were:
Google Ads performance had declined over time:
Their messaging failed to differentiate them from generic IT consulting agencies.
The brand needed stronger positioning around:
Executive-level outcomes
Tech Ad rebuilt the account from the ground up with a B2B enterprise acquisition strategy focused on qualified pipeline generation rather than vanity metrics.
We restructured the Google Ads account into tightly segmented campaigns based on service intent.
Campaign Segments
Digital Transformation Consulting
Targeted enterprise modernization searches.
Cloud Migration Services
Focused on AWS, Azure, and hybrid cloud consulting.
AI Strategy Consulting
Targeted enterprise AI adoption and automation.
Enterprise Cybersecurity
Focused on security assessments and compliance consulting.
Competitor Campaigns
Captured high-intent searches from competing consulting firms.
We eliminated broad low-intent traffic and focused heavily on high-commercial-intent enterprise keywords.
Example Keywords
Negative Keyword Expansion
We aggressively filtered irrelevant traffic including:
This significantly improved lead quality.
We repositioned the brand to appeal directly to executive decision-makers.
Messaging Themes
Sample Headlines
Tech Ad redesigned the conversion flow to improve enterprise lead generation performance.
Landing Page Improvements
We implemented:
Conversion Tracking Enhancements
We deployed:
This allowed campaigns to optimize toward actual sales opportunities rather than low-quality form fills.
To support longer B2B sales cycles, Tech Ad launched:
This improved brand recall and increased conversion rates from returning users.
Metric | Before Tech Ad | After Tech Ad |
Qualified Leads | 28/month | 88/month |
Cost Per Qualified Lead | $640 | $295 |
Landing Page Conversion Rate | 1.9% | 5.7% |
Enterprise Demo Requests | +214% | |
CTR | 2.3% | 6.1% |
SQL Conversion Rate | 11% | 31% |
The campaigns generated:
Within six months, Nexvora attributed over $2.8M in qualified sales pipeline to paid acquisition efforts managed by Tech Ad.
The company stopped wasting budget on unqualified traffic and focused entirely on enterprise decision-makers.
The new messaging aligned the brand with enterprise transformation initiatives and strategic consulting outcomes.
Advanced tracking allowed leadership to connect ad spend directly to pipeline and revenue generation.
Despite targeting highly competitive enterprise keywords, optimized structure and messaging reduced overall CPL significantly.
Tech Ad helps technology companies generate qualified pipeline through:
We build campaigns designed for enterprise buying cycles — not just clicks and impressions.
Tech Ad helps enterprise technology firms turn paid advertising into predictable pipeline growth.
Contact Tech Ad to build a scalable enterprise lead generation engine.
