DevOps Software / SaaS
CloudForge Systems is a B2B SaaS company that provides DevOps automation and CI/CD orchestration software for enterprise engineering teams. Their platform helps organizations streamline software deployment, improve release velocity, and reduce infrastructure bottlenecks across cloud environments.
The company primarily targets:
Despite having a strong product and experienced sales team, CloudForge Systems struggled to generate consistent, high-quality inbound leads from paid advertising channels.
That’s when they partnered with Tech Ad.
Before working with Tech Ad, CloudForge Systems faced several growth obstacles:
Most paid leads came from small businesses and developers outside their ideal enterprise customer profile.
Their Google Ads campaigns generated clicks, but demo requests were inconsistent and costly.
Traffic reached product pages designed for technical users instead of conversion-focused landing pages.
The company lacked proper visibility into:
Their account suffered from:
Tech Ad rebuilt the account architecture around high-intent DevOps and CI/CD search queries.
We also implemented:
Because enterprise DevOps buyers often require long sales cycles, we launched highly targeted LinkedIn campaigns focused on decision-makers.
Campaign creatives promoted:
Infrastructure automation webinars
Tech Ad implemented a full-funnel tracking infrastructure using:
This allowed CloudForge Systems to track:
For the first time, leadership could identify which campaigns actually generated enterprise opportunities.
We designed dedicated landing pages aligned with enterprise search intent.
Metric | Before Tech Ad | After Tech Ad |
Monthly Demo Requests | 34 | 116 |
Qualified Enterprise Leads | 11/month | 58/month |
Cost Per Qualified Lead | $482 | $179 |
Landing Page Conversion Rate | 1.9% | 5.8% |
SQL Conversion Rate | 9% | 24% |
Pipeline Influenced | $180K | $2.3M |
By aligning campaigns with high-intent DevOps search behavior, CloudForge Systems dramatically increased inbound demo volume.
ABM-focused targeting eliminated low-value traffic and improved sales efficiency.
Improved keyword targeting and landing pages significantly lowered CPL.
The company gained complete visibility into marketing-driven pipeline performance.
“Tech Ad completely transformed our paid acquisition strategy. We went from generating random SaaS leads to consistently booking enterprise DevOps buyers that matched our ICP. The improvement in lead quality and pipeline visibility was incredible.”
— VP of Growth, CloudForge Systems
Tech Ad helps SaaS and technology companies scale revenue through data-driven digital advertising strategies tailored for complex B2B sales cycles.
Whether you’re selling:
Tech Ad can help you generate more qualified pipeline and accelerate growth.
