MediSync AI is a HealthTech SaaS company that provides AI-powered patient workflow automation software for hospitals, multi-location clinics, and healthcare systems.
Their platform helps healthcare providers reduce administrative workload, improve patient scheduling efficiency, and streamline care coordination.
The company approached Tech Ad after struggling to generate consistent enterprise-level demo requests through paid advertising.
Before partnering with Tech Ad, MediSync AI faced several growth obstacles:
Despite spending over $35,000/month on paid media, the company lacked a scalable acquisition strategy.
Tech Ad developed a performance marketing strategy focused on:
We rebuilt the account architecture around:
Campaigns were separated by:
We eliminated broad, low-intent traffic and focused heavily on commercial-intent search terms such as:
Negative keyword systems were also expanded aggressively to reduce irrelevant traffic from:
Tech Ad created dedicated landing page experiences tailored specifically to healthcare executives and IT decision-makers.
Each landing page included:
One of the largest issues was inaccurate conversion data.
We implemented:
This allowed the sales and marketing teams to measure:
Closed-won revenue from Google Ads
Tech Ad launched a multi-stage acquisition funnel including:
Top of Funnel
Middle of Funnel
Bottom of Funnel
KPI | Before Tech Ad | After 6 Months |
Qualified Demo Requests | 26/month | 107/month |
Cost Per SQL | $684 | $271 |
Conversion Rate | 1.9% | 6.8% |
CTR | 2.4% | 7.1% |
Pipeline Revenue Influenced | $118K | $1.04M |
Enterprise Lead Quality | Low | High |
ROAS | 1.8X | 6.2X |
By improving targeting, landing pages, and campaign structure, MediSync AI dramatically increased enterprise-level inbound opportunities.
Improved keyword intent targeting and conversion optimization significantly reduced wasted spend.
The company gained full visibility into which campaigns generated real sales opportunities and revenue.
The messaging strategy repositioned MediSync AI as a scalable enterprise HealthTech solution instead of a generic SaaS tool.
We focused heavily on healthcare administrators, operations leaders, and healthcare IT buyers.
Campaigns were optimized around actual sales pipeline performance — not vanity metrics.
Reliable data enabled smarter bidding decisions and more efficient budget allocation.
We prioritized enterprise purchase-intent keywords over informational traffic.
Tech Ad helps HealthTech and SaaS companies generate qualified pipeline opportunities through data-driven paid advertising strategies.
Whether you’re targeting hospitals, healthcare systems, clinics, or enterprise healthcare buyers, our campaigns are designed to drive measurable growth.
